The World Scout Brand
The present World Scout Brand was launched in 2007. After five years, itwas felt appropriate to review the guidelines and procedures relating to its
use and licensing. This World Scout Brand identity guide defines the correct
use of the graphical elements and explains the commercial and
non-commercial licensing arrangements.
WORLD SCOUT EMBLEM IN SUMMARY
Non-commercial useBy virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scout Emblem for non-commercial purposes as outlined in the general terms for non-commercial use described on page 4.
Partner organizations are simply invited to apply for a non-commercial license whenever that need may arise.
Commercial use
The reproduction of the World Scout Emblem on any item being offered for sale is subject to obtaining a product specific commercial license for each item.
WORLD SCOUTING BRAND LOGO IN SUMMARY
Non-commercial use
By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scouting Brand Logo for non-commercial purposes as outlined in the general terms for non- commercial use described on page 4.
The intention here is to encourage the wider non-commercial use and adoption of our brand and promoting our common claim to be “Creating a Better World”.
Partner organizations are simply invited to apply for a non-commercial license whenever that need may arise.
Commercial use
The reproduction of the World Scouting Brand Logo on any item being offered for sale is subject to obtaining a product specific commercial license for each item.
Protection and promotion of WOSM’s designs
WOSM encourages and supports the adoption and use of its graphic designs by its member organizations. We have introduced the unified concept of what is considered commercial or non-commercial use of any WOSM brand or logo on any item, based on the intent “to offer it for sale” or not, in order to simplify authorised use of our designs by our member organizations.
These conditions are described in more detail on page 4. Our member organizations have access to professional graphic support, whether to produce a localised language version or to assist with a specific implementation. The underlying goal in providing these types of services at no charge to our member organizations is to ensure that the integrity of our original designs, whether in terms of proportions or colours, are respected without introducing complications around compliance as a barrier to their proper adoption and use.
The underlying objective of our licensing scheme is to define obligations and to promote and protect our members’ collective rights in relation to the use of WOSM’s designs. In particular, it is improper that some individuals may profit dishonestly by trading in WOSM’s designs without obtaining a commercial license and contributing royalties, a practise which directly disadvantages all our members. We believe that our licensing arrangements present a fair and reasonable approach, while avoiding obligations that are either too onerous to fulfil or too complicated to be respected by all parties, including our member organizations, partners and any commercial interests.
